On Wednesday night we had Tech In Motion 2 that highlighted a fantastic startup called Utellit. Utellit is an application that basically brings social media to life with the power of your voice. Simple voice messages on Facebook or Twitter that makes your message stand out, special and to add the human element. The human element is the special part of the product. 

After the networking event on logged on to Facebook and was reading my threads of posts and realized that I haven’t heard any of my friend’s voices in years. I didn’t know what they sounded like anymore. 95% of my friends on Facebook I’ve met before so I have heard their voice before but my Twitter account is much different. Most of my Twitter followers I’ve never heard speak – they’re my social media posse. They retweet me and I retweet them. We @ each other and sometimes engage in the occasional DM or D for short. 

Then I read a blog post from someone I’ve followed for many years on Twitter that posted about his random meeting on Google+ and it all came full circle. We love to engage, we’re just too lazy to get out of our comfort zone. The fear of failure freezes us to a point that we don’t seek that edge any more. Social media makes it easier for people to get out of that comfort zone. Social media gives me the ability to talk with someone I may never meet, may never hear the sound of their voice. But with all of these tools we use on a daily basis to extend our reach, are we really reachingpeople? 

Finally, after seeing Utellit’s presentation on their product it became very apparent that the best technology is the power of a handshake, eye contact and our very own voice – the rest is just noise.