Category: Uncategorized
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From Growth-at-All-Costs to Growth-at-No-Cost: CRO’s Overcorrection Problem
Sales Leaders: remember when growth at all costs was a badge of honor? We chased revenue like it was the only KPI that mattered—hiring fast, spending big, and accelerating at any price. Then… the fallout. Burnout, layoffs, budget implosions, and, (gasp!), company collapses. That era forced a reckoning. CFOs took charge… CROs agreed with them:…
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Move Your Cheese. Stop the Fear. Leadership in an Age of Uncertainty

“When I look back on all these worries, I remember the story of an old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened.” – Winston Churchill Every day, a new headline shocks us. Panic sets in, outrage erupts, and uncertainty…
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My Suggested Reading List
I read/listen a ton, and while I have Goodreads, a general list of my favorites is a great way for me to keep track of my suggested books in different categories. I’ll update this list as a top book gets consumed. LEADERSHIP Management, entrepreneurship, and teamwork Sales Business / Tech Market Stuff you gotta understand…
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Top TED talks
Just when you’re looking for that extra motivation or when you’re looking to enhance your skill set there happens to be a plethora of really great (and many not so great) TED talks. Here are my top 8, need 2 more suggestions to get to 10 (that’s on you to suggest!): Inside the Mind of…
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Regenerative Agriculture – the movement
If you’re curious like I was on researching this market, I’ve tried to compile my own understanding of Regenerative Agriculture to help further educate folks on this important movement. Aside from research, I’d also suggest saying “Regenerative Agriculture” three times fast, if you can make it through five iterations – congrats – you’ve already surpassed…
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Scale Up by the Numbers
Whether you’re the CEO of Startup or a Scale Up, a CRO/CCO or Rev Ops leader who wants to learn more about what investors care about, or are just curious about SaaS GTM, take a read. This is from Insight Partners and frankly, refreshing that every business doesn’t necessarily have the some unit economics and…
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What’s your Thinking Style?
As we head into the end of the year and turn to the next, it’s a great time to think through your “thinking style” and equally important the “thinking styles” of your team. Team meaning: leadership team, your direct team of peers, the team you lead, the team of people you surround yourself with outside…
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Old Man and the Sea and the Sharks of the Startup World
I find inspiration for sales and leadership outside of most business books. Don’t get me wrong, I have an extensive list of great business books that have influenced me over the years but if you don’t balance it out with novels or biographies, you can miss a more wholistic perspective to understand business and most…
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Myth: You can’t manage what you can’t measure
Just because you can measure something doesn’t mean it’s the most important thing. Making data driven decisions are extremely important but there are plenty of decisions that need to made without having the data. That’s the art and science of leadership.
